![]() ![]() If you’re in the market for having your mind blown, please have a think on this: If viewed as a single app, Roblox is the #1 most popular game in the world today!īut, Roblox is so much more than a game. Here’s a pretty tight analog: You’re familiar with the App Store, right? Think about Roblox as an alternate App Store. Today platform has 150MM monthly active users around the world, pays out $250MM annually to developers, is more searched on YouTube than Minecraft, and is fast closing in on Fortnite. ![]() ![]() In 2004, a very smart gentleman named Dave Baszucki had the vision to create a gaming platform where kids could learn to code, he named it Roblox. As momentum around gaming as the predominant form of entertainment has grown over the last few years, Roblox’s UGC gaming platform has been the outsize winner of time and mindshare. So then, what is Roblox? Roblox - The basics in 60 seconds But other than that, it has nothing whatsoever to do with Minecraft or LEGO, and it's not even a game per se. Roblox is known for having the "blocky" look, which I'll explain below. You couldn’t possibly be more out of touch, get with it!” Kidding, I get it. it's like Minecraft, right? A building game like digital LEGOs or something?" To which I indubitably reply. Unsurprisingly, I now get inbound messages from colleagues, friends, and strangers about Roblox nearly every day. After years working in the kids segment of the video game business, producing successful strategies and games for brands like Hot Wheels, Subway Surfers, Crayola, and Star Wars Rebels, I recently started a studio that specializes in the biggest kids and young adult gaming platform today, Roblox. ![]()
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